FRONTDOOR, KIDDE, RING, CG INSURANCE, CHOA, BBDO, TEST TUBE PRODUCTIONS, USA

Freelance Brand Senior Producer 2020-PRESENT

  • Lead end-to-end development of creative assets across all media channels, including, digital, social, print, web, broadcast, audio, OOH, etc. for global marketing organizations and ad agencies, ensuring on-time, on-budget and on-brand delivery.

  • Partner with internal cross-functional teams of creatives, strategists, brand marketers, product, legal + external partners across time zones and functions to lead projects in an innovative way that enables ideas to thrive.

  • Manage complex workstreams, developing the appropriate strategies and plans that align resources, priorities and budgets to drive efficiency and results.

KIMBERLY-CLARK CORPORATION, Chicago, IL

Global Brand Executive Producer 2017 – 2020

  • Shaped and led end-to-end scoping, planning, and production of integrated marketing content across all media channels for Kimberly-Clark’s Family Care sector (KLEENEX®, SCOTT®, COTTONELLE®, VIVA®), driving brand growth + awareness while consistently delivering creative excellence.

  • Partnered with cross-functional team leads of brand marketers, product, insights + analytics and designers to align content strategy with brand storytelling, ensuring content delivered against business objectives.

  • Oversaw day-to-day management of external global creative agencies and production vendors, leading to the development of multi-platform, high-performing content delivered on-time and on-budget.

  • Partnered with global agency leaders to optimize talent and resources to meet brand needs and evolving content production landscape; authored SOWs and led quarterly performance reviews to strengthen brand + agency relationship.

  • Managed complex production timelines and schedules, working closely with internal teams and external agencies to meet evolving creative and business needs.

  • Redefined the traditional agency model by piloting a scalable, cost-efficient content production approach—cutting costs by 45% and boosting digital ROI by 25–60%, while maintaining creative excellence.

  • Implemented a DAM (digital asset management) technology tool to inspire creative ideas to be adapted/adopted globally. Trained marketing org & agency partners on new technology. Owned safekeeping and managed rights for all final Family Care marketing assets.

  • Authored corporate global production guidelines, a 73-page document created to serve as a guide for agency partners to reference for planning, budgeting, and producing creative assets across all media, including best production practices during the COVID-19 pandemic, drove acceptance of guidelines globally.

BBDO WORLDWIDE, New York, NY

Integrated Creative Producer 2010 - 2017

  • Produced global commercial campaigns across broadcast, digital, social, audio, print, and OOH channels for Fortune 500 clients including Johnson & Johnson, PepsiCo, Starbucks, P&G, Lowe’s, among others.

  • Managed full production lifecycle including bidding, casting, shooting, and post-production, ensuring projects were delivered on time and within budget.

  • Collaborated with senior agency leadership and global marketing teams to develop and execute creative strategies that exceeded client goals.

  • Led New York’s largest integrated campaign for Economic State Development, increasing tourism revenue to $100.1 billion and tourism employment by 16%.

  • Sourced and managed production companies, directors, editors, and designers to deliver culturally relevant and innovative creative content.

  • Oversaw end-to-end post-production processes, coordinating client and agency creative reviews, editing, casting, audio sessions, and final conform/online delivery.

  • Negotiated vendor contracts, talent agreements, and licensing deals including SAG and celebrity contracts to optimize production costs.

  • Led creative production for new business pitches, successfully winning accounts including Johnson & Johnson, Emirates Airlines, Tropicana/PepsiCo, and Arby’s.

  • Trained and mentored junior producers and interns, supporting professional development and team growth.

EDUCATION

University of Florida - Gainesville, FL

Bachelor of Science (BS) in Communications - Minor: Business Administration

PROFESSIONAL STRENGTHS AND ABILITIES

• Strategic thinker and proactive problem solver who thrives in fast-paced and ambiguous environments

• Resourceful with strong vendor relationships and knowledge of creative talent in the production and post-production communities

• Exceptional leadership skills and experience in managing multiple cross-functional teams, third-party vendors, agency partners and complex multidisciplinary projects

• Highly developed and proven communication skills with a reputation for extreme attention to detail