FRONTDOOR, KIDDE, RING, CG INSURANCE, CHOA, TEST TUBE PRODUCTIONS, USA
Freelance Senior Brand Producer 2020-PRESENT
• Lead end-to-end integrated creative production for global brands across CG, video, photo,digital, social, creator and influencer partnerships, audio, and live experiences, delivering high-impact, multi-platform campaigns.
• Serve as strategic production partner to cross-functional teams including creative, brand marketing, product, legal, and external partners, aligning stakeholders across time zones to drive clarity, consensus, and flawless execution.
• Architect and manage a top-tier ecosystem of production partners, creators, and vendors, elevating creative quality, expanding execution capabilities, and enabling diverse, scalable production models.
• Own multimillion-dollar production budgets, bids, and vendor negotiations, consistently delivering cost efficiencies while balancing creative ambition with operational excellence.
• Manage complex work streams, developing the appropriate strategies and plans that align resources, priorities and budgets to drive efficiency and results.
KIMBERLY-CLARK CORPORATION, Chicago, IL
Global Brand Executive Producer 2017 – 2020
• Shaped and led end-to-end scoping, planning, and production of global integrated marketing content across all media channels for Kimberly-Clark’s Family Care sector (KLEENEX, SCOTT, COTTONELLE, VIVA), driving brand growth and awareness while consistently delivering creative excellence.
• Aligned content strategy with brand storytelling by partnering with cross-functional team leads of brand marketers, product, media, insights/analytics, and designers, ensuring content delivered against measurable business objectives.
• Oversaw day-to-day management of external global creative agencies and production vendors, leading to the development of multi-platform, high-performing content delivered on time and on budget.
• Partnered with global agency leaders to optimize talent and resources to meet brand needs and evolving content production landscape; authored SOWs and led quarterly performance reviews to strengthen brand-agency relationships.
• Managed complex production timelines and schedules, working closely with internal teams and external agencies to meet evolving creative and business needs.
• Developed and led a scalable, cost-efficient content production model, achieving a 45% cost reduction and boosting digital ROI by 25–60%, while maintaining the highest standards of creative excellence.
• Implemented and managed a global Digital Asset Management (DAM) system, centralizing marketing assets and enabling standardized workflows. Trained internal teams and agency partners, ensured rights compliance and seamless localization, driving more efficient processes and higher-quality creative output across markets.
• Institutionalized global production excellence by authoring and implementing a 73-page Production Guidelines document that standardized best practices for budgeting, planning, and multi-channel execution across global markets.
BBDO WORLDWIDE, New York, NY
Integrated Creative Producer 2010 - 2017
• Produced global integrated campaigns across broadcast, digital, social, audio, print, and OOH channels for Fortune 500 clients including Johnson & Johnson, PepsiCo, Starbucks, P&G, Lowe’s, among others.
• Managed full production lifecycle across bidding, casting, shooting, and post-production, ensuring projects were delivered on time and on budget.
• Partnered with senior leaders across creative, account management, strategy, and brand marketing teams to develop and execute integrated creative strategies that consistently exceeded client goals and elevated campaign performance.
• Led New York’s largest integrated campaign for Empire State Development, increasing tourism revenue to $100.1 billion and tourism employment by 16%.
• Sourced and managed production companies, directors, editors, and designers to deliver culturally relevant and innovative creative content.
• Negotiated vendor contracts, talent agreements, and licensing deals including SAG and celebrity contracts, optimizing production costs without sacrificing creative quality.
• Led creative production for new business pitches, successfully winning accounts including Johnson & Johnson, Emirates Airlines, Tropicana/PepsiCo, and Arby’s.
• Mentored and developed producers and interns, building team capability and fostering a culture of production excellence.
EDUCATION
University of Florida - Gainesville, FL
Bachelor of Science (BS) in Communications - Minor: Business Administration
PROFESSIONAL STRENGTHS AND ABILITIES
• Strategic thinker and proactive problem solver who thrives in fast-paced and ambiguous environments
• Resourceful with strong vendor relationships and knowledge of creative talent in the production and post-production communities
• Exceptional leadership skills and experience in managing multiple cross-functional teams, third-party vendors, agency partners and complex multidisciplinary projects
• Highly developed and proven communication skills with a reputation for extreme attention to detail