FRONTDOOR, KIDDE, RING, CG INSURANCE, CHOA, TEST TUBE PRODUCTIONS, USA
Freelance Senior Brand Producer 2020-PRESENT
• Lead integrated production across video, photo, CG, digital, social, influencer, and live experiences for a diverse roster of global brands, managing every workstream from initial brief through final delivery across multiple simultaneous projects.
• Strategic production partner to cross-functional teams including creative, account, brand marketing, product, legal, and external partners, aligning stakeholders across time zones to drive clarity, consensus, and flawless execution.
• Architect and manage a top-tier ecosystem of production partners, creators, and vendors, elevating creative quality, expanding execution capabilities, and enabling diverse, scalable production models.
• Own multimillion-dollar production budgets across concurrent projects, consistently identifying cost efficiencies and process improvements while maintaining the highest standard of creative output.
• Leverage AI-powered tools across key production stages to drive faster delivery, greater team capacity, and efficient scaling across a high-volume portfolio of concurrent brand engagements.
KIMBERLY-CLARK CORPORATION, Chicago, IL
Global Brand Executive Producer 2017 – 2020
• Shaped and led end-to-end scoping, planning, and production of global integrated marketing content across all media channels for Kimberly-Clark’s Family Care sector (KLEENEX, SCOTT, COTTONELLE, VIVA), driving brand growth and awareness while consistently delivering creative excellence.
• Built and launched a scalable content production model that delivered a 45% cost reduction and a 25 to 60% boost in digital ROI, demonstrating that production strategy is business strategy.
• Institutionalized global production excellence by authoring and implementing a 73-page Production Guidelines document that standardized best practices for budgeting, planning, and multi-channel execution across global markets.
• Partnered with global agency leaders to optimize talent and resources to meet brand needs and evolving content production landscape; authored SOWs and led quarterly performance reviews to strengthen brand-agency relationships.
• Implemented and led a global Digital Asset Management (DAM) system, centralizing assets across markets, ensuring rights compliance, and enabling seamless localization at scale.
• Aligned content strategy with brand storytelling by partnering with cross-functional team leads across brand marketing, product, media, insights, and design, ensuring every campaign delivered against measurable business objectives at the highest creative standard.
BBDO WORLDWIDE, New York, NY
Integrated Creative Producer 2010 - 2017
• Produced global integrated campaigns across TV, digital, social, print, OOH, and audio for Fortune 500 brands including Johnson & Johnson, PepsiCo, Starbucks, P&G, and Lowe's, leading the full production lifecycle from bidding and casting through shoot and post.
• Led New York's largest integrated tourism campaign for Empire State Development, a landmark multichannel initiative credited with driving $100.1B in revenue and 16% growth in tourism employment.
• Partnered with senior leaders across creative, account management, strategy, and brand marketing teams to develop and execute integrated creative strategies that consistently exceeded client goals and elevated campaign performance.
• Negotiated production, talent, and licensing agreements including SAG and celebrity contracts, consistently protecting creative integrity while extracting maximum value from every production dollar.
• Drove new business growth through pitch production leadership, landing major accounts including Johnson & Johnson, Emirates Airlines, Tropicana/PepsiCo, and Arby's.
• Mentored and developed producers and interns, building a high-performing team grounded in craft excellence, accountability, and continuous creative growth.
EDUCATION
University of Florida - Gainesville, FL
Bachelor of Science (BS) in Communications - Minor: Business Administration